Award Winners

2010

Magazine

"The Placebo Problem" - September 2009

Wired

 

Steve Silberman told how an increasing number of medications are unable to beat dummy pills called placebos in head-to-head clinical testing, a point that has huge implications for the pharmaceutical industry. Only belatedly, he found, have researchers been trying to fully understand the power of the body’s response to placebos, and the real potential of that response to affect human health. Guy Gugliotta, a freelance science writer, said Silberman’s piece was “superbly written and superbly researched.” Mary Knudson, a freelance writer and journalism teacher at The Johns...Read more