Danish journalist Lone Frank and director Pernille Rose Grønkjær took viewers on a deeply personal journey of discovery as Frank explored current research on the genetic factors at play in personality development. "Genes and environment can never be seen as isolated from each other," Frank says. "They're engaged in an eternal exchange." Baron called the documentary "one of the most original pieces of TV science journalism I have ever seen." Richard Hudson, director of science production for Twin Cities Public Television, called it a memorable film in which Frank "leverages her reflections on her own life and personality to amplify the discoveries and insights of the articulate experts." According to Frank, "Our goal with 'Genetic Me' was to combine frontier science with cinematic film making in order to touch and engage a broader audience." She called the award "a tremendously valuable recognition of our project."